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Astral
Design Philosophy
We want sportswear to be for everyone – whatever their size, age and ambition – and we design our products to be worn by everyone. Our design philosophy is never to compromise on functionality and that every feature has to be necessary. We follow classic, minimalistic Danish design principles.
The Business Idea
For 10 years, Astral has been creating highly functional sportswear at affordable prices. We focus on an effective cost structure within the entire value chain to ensure affordable prices for the end user. Astral is the attractive brand in the low end price segment. We have our own staff and quality control in Asia and we operate within training, running, ftness, cycling and accessories.
What We Offer
- A functional product range within the training category
- Products designed for everyone, targeting a large customer base.
- A high margin at an attractive retail price
- A small seasonal range in each product category, changing three times a year
- Option to mix and match between product categories
- Only pre-orders delivered directly from our production
During his career as a professional cyclist, Rolf Sorensen the Danish winner of several classics and silver medalist at the Olympics, became accustomed to the high functionality of his bike wear.
However he often wondered why the functionality of bike wear had to be so complex and expensive.
Back in 2006 Sorensen teamed up with a Danish sportswear company and together they started Astral with the idea of producing highly functional bike wear with only the necessary features, at an affordable price and in a design that could be worn by everyone.
The company grew through the bike specialty segment in Scandinavia for several years and today, Astral is much more than bike wear, with product ranges for training, running, fitness and, of course, cycling, but the product philosophy has remained the same over the years – functionality is for everyone.
