During his career as a professional cyclist, Rolf Sorensen the Danish winner of several classics and silver medalist at the Olympics, became accustomed to the high functionality of his bike wear.

However he often wondered why the functionality of bike wear had to be so complex and expensive.

Back in 2006 Sorensen teamed up with a Danish sportswear company and together they started Astral with the idea of producing highly functional bike wear with only the necessary features, at an affordable price and in a design that could be worn by everyone.

The company grew through the bike specialty segment in Scandinavia for several years and today, Astral is much more than bike wear, with product ranges for training, running, fitness and, of course, cycling, but the product philosophy has remained the same over the years – functionality is for everyone.