Brands & Private labels

We are specialized in making our own brands as well as numerous private label

Our brands and labels

Ozon is “the best buy” brand within training, running, fitness, cycling and accessories build with the mission to secure “sport for all” – whatever their size, age or ambitions. We design our products to be worn by everyone.

We focus on an effective cost structure within the entire value chain to ensure affordable prices for the end user. Ozon is the attractive brand in the low end price segment

During his career as a professional cyclist, Rolf Sorensen the Danish winner of several classics and silver medalist at the Olympics, became accustomed to the high functionality of his bike wear.

However he often wondered why the functionality of bike wear had to be so complex and expensive.

Back in 2006 Sorensen teamed up with a Danish sportswear company and together they started Astral with the idea of producing highly functional bike wear with only the necessary features, at an affordable price and in a design that could be worn by everyone.

The company grew through the bike specialty segment in Scandinavia for several years and today, Astral is much more than bike wear, with product ranges for training, running, fitness and, of course, cycling, but the product philosophy has remained the same over the years – functionality is for everyone.

In recent years hardware and accessories within the fitness and training segment have been a growing business for us. We have a wide range of products and we develop and search new products continuously.

We have developed an effective supply chain within sportswear and a major part of our business is private label production. Today we do Private Labels for chains and retailers throughout Europe.